Together, we provide greater media visibility for +500 brands
Our Solution
- Planning communication goals, identifying the target audience, analyzing the competition, defining key messages, and developing strategies.
- Market research and trend analysis.
- Developing messages and relevant content to be shared with the press and the target audience.
- Identifying the most suitable media and channels for message distribution, such as newspapers, magazines, websites, social networks, among others.
- Establishing and maintaining relationships with journalists, editors, and influencers to obtain positive media coverage.
- Creating press releases and other materials for media release.
- Organizing and executing events, such as press conferences, product launches, and inaugurations, to generate media coverage.
- Monitoring and evaluating media coverage and results in relation to established goals, with adjustments to strategies as necessary.
- Crisis management with preparation and execution of communication plans to deal with crises and emergency situations.
- Reports and post-campaign analysis.
Why should you invest in press relations?
70% of innovation companies are expected to increase or maintain budgets in institutional reputation next year.
A poorly managed public image accounts for 14% of cases of business failure.