Together, we increase authority and credibility of +500 brands
Our Solution
- Definition of objectives and target audience.
- Development of content strategy, with editorial calendar and production of high-quality content, such as blog posts, e-books, infographics, videos, and webinars.
- Search Engine Optimization (SEO), identifying keywords and ensuring that content is optimized, including meta tags, titles, URLs, and alt attributes of images.
- Development of social media strategy, defining which platforms the brand should be present on, sharing and promoting content to increase reach and engagement.
- Lead generation and nurturing through attractive CTAs, landing pages optimized to convert visitors into leads, and segmented email campaigns to nurture leads throughout the sales funnel.
- Marketing automation through tools to optimize lead nurturing, segmentation, and campaign tracking.
- Monitoring, analysis, and optimization through relevant metrics and KPIs and data collected to make continuous adjustments to the strategy, aiming to improve results.
Why should you invest in Inbound Marketing?
Inbound Marketing is up to 62% cheaper than traditional Marketing.
91% of Marketing professionals use Inbound, either alone or in conjunction with other strategies.
Frequently Asked Questions
How does inbound marketing differ from traditional marketing?
Inbound marketing differs from traditional marketing mainly in approach. While traditional marketing is more interruptive and focused on sending messages to a large audience, inbound marketing seeks to attract potential customers more organically, offering relevant and useful content that addresses their needs and interests.
How long does it take to notice results with inbound marketing?
The time it takes to notice results with inbound marketing can vary depending on various factors, such as the quality of the strategy, the market niche, competition, and investment made. In general, initial results can start to be noticed within a few months, but continuous growth can take from six months to a year or more.
What are the main metrics to be monitored in an inbound marketing strategy?
Some of the main metrics include website traffic, conversion rate, number of leads generated, open rate and click-through rates, engagement on social media, average time spent on the site, and ROI. A specialized agency will regularly analyze these metrics to assess the impact of inbound marketing strategies and make adjustments as necessary.