Together, we help companies open doors to the accounts that really matter.
Our Solution
At Jogajunto, we structure ABM strategies that connect marketing, content, data, and relationships, increasing your brand’s relevance and accelerating business opportunities with the right accounts.
We approach Account-Based Marketing in a strategic, analytical, and operational way:
Strategic
- Definition of ICP (Ideal Customer Profile) to identify companies with the highest business potential.
- Selection of strategic accounts, prioritizing organizations with the best commercial fit.
- Mapping of decision-makers and influencers within target accounts.
- B2B buyer journey analysis, identifying key touchpoints.
- Competitive benchmarking, analyzing how competitors position themselves within strategic accounts.
- Development of a multichannel approach plan, integrating marketing and sales.
- Continuous account monitoring, adjusting actions as relationships evolve.
Analytical and operational
- Creation of personalized campaigns for specific accounts, with relevant messaging for each decision-maker profile.
- Production of targeted content, such as articles, technical materials, presentations, and case studies.
- Combined inbound and outbound strategies, increasing touchpoints with target accounts.
- Activation in strategic events, both in-person and digital, to build qualified relationships.
- Use of segmented media, such as LinkedIn Ads and other platforms, targeting specific companies and roles.
- Relationship nurturing with relevant content, strengthening authority and trust.
- Marketing and sales integration, ensuring consistency in approach and opportunity tracking.
Why invest in ABM?
68% of companies using ABM say it helped them close larger deals.
87% of marketers say ABM delivers higher ROI than other strategies.
90% of ABM programs are increasing active engagement with selected accounts.
Benefits of ABM
Focus on the right companies
Direct your efforts toward organizations with the highest business and relationship potential.
Increase communication relevance
Personalized messaging for decision-makers drives more attention and engagement.
Frequently asked questions
Does ABM replace traditional marketing strategies?
No. ABM complements strategies like inbound marketing and branding, focusing specifically on high-value accounts.
Is ABM only for large companies?
Not necessarily. Any B2B company with consultative sales or complex sales cycles can benefit from ABM.
Is ABM a marketing or sales strategy?
It integrates both. ABM works best when marketing and sales collaborate on targeting strategic accounts.
How long does it take to see results?
ABM is a mid-term strategy. However, when well executed, it can generate qualified opportunities within the first campaign cycles (“plays”).