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Your HR Might Be Making Generation Z Laugh (in the Wrong Way)

Together, we created a lecture with valuable insights about Generation Z

We've noticed that many HR professionals try to connect with Generation Z without really knowing what they're doing. As a result, they run a great risk of making the company a joke. Or better yet: a meme.

To help these professionals stop shooting in the dark and start communicating effectively with the youth, we presented a lecture filled with new insights and important reflections!

Together, we understand the poles between Generation Me vs. Generation Us

A WGSN study revealed that Generation Z is strongly divided into two independent groups, which are at opposite extremes: Generation Me and Generation Us.

Generation MeGeneration Us
Seek a "dream lifestyle" and enjoy following trendsNot afraid to show vulnerability and imperfections
Look for practical resumes in specific areasAppreciate learning new things
Desire jobs that bring pleasure and happinessAspire for inclusion and equal opportunities in companies

Together, we understood that humor can unite youth from both extremes

Emotionally exhausted, Generation Z uses absurd humor to escape reality and connect with others of the same generation.

Their humor is so extreme and strange that only they truly understand it (and that's the goal).

If a cringeworthy person tries to produce content for Generation Z, it may sound far from authentic and funny for all the wrong reasons!

Together, we learnt that you need to create with Generation Z to connect with Generation Z

Algorithms can make the content reaching people from different generations diverse, leading them to not be as successful in finding trends and popular music among the youth, for example.

To save employees' time and be more assertive, it is recommended to partner with Generation Z to produce content and actions for Generation Z.

This event was a success! It was a pleasure to have Jogajunto. I think there were very enriching exchanges for all parties involved.

Guilheme Joaquim
Customer Success Analyst at the Internship Company
Guilheme Joaquim

Watch the complete lecture


PresentationIvy Santana
ManagementHugo Corenzan
ContentIvy Santana
ResearchDaiane Fernandes, Ivy Santana, Maria Clara
ReviewIvy Santana, Maria Clara
Art DirectionMarco Carvalho
DesignJoão Mario, Marco Carvalho
FilmingMedia Craft
Production AssistantJosé Antonio

Let's play together?