- Customer Logicalis
- Year 2020
- Team Jogajunto
- Service Marketing & Communication
Together, we won achieved registrations for Logicalis
Logicalis annually conducts the IoT Snapshot, a survey involving hundreds of leading technology executives in Brazil and Latin America to understand the priorities and trends in the area.
The challenge was to emphasize the unique aspects of the survey, delivering a compelling and persuasive message so that executives from major IT companies would feel the necessity of possessing this invaluable source of information about the field in their hands.
Together, we developed strategies to attract and convert leads to download the study.
We organized a stream live as an attraction and activation campaign, featuring industry experts, which served as the study's launch platform.
In addition, we created campaigns of attraction and remarketing through social media platforms, driving traffic to a landing page for material download.
Together, we achieved sensational numbers
- 86 individuals registered to watch the live event. The registrations matched the desired profile of directors from major companies such as Petrobras, Telefônica, Dell, Via Varejo, among others.
- In the study download campaign, we achieved 8,000 visits, generated 1,950 leads, achieved a conversion rate of 24%, with 67% fitting the desired profile. The cost per lead was incredibly competitive.
Highly qualified registrations with results above the average of our traditional campaigns.”