Together, we planned and executed a campaign to promote a webinar on virtual desktops and business continuity, integrating social media attraction, landing page conversion, and email nurturing to transform interest into qualified registrations.
Logicalis needed to promote work continuity solutions in a context where companies sought more agility to provide workstations, keep applications up-to-date, ensure security, and respond quickly to operational changes. The challenge was to translate a technical theme into a clear, relevant, and convincing message to generate real interest and attract the right audience to the conversation.
Oursolution
Together, we created an attraction, conversion, and nurturing campaign to promote the webinar.
We structured the campaign across the entire lead journey. In the attraction phase, we used social media to drive the audience to a dedicated landing page for the webinar “From anywhere, but not just anyhow,” focused on virtual desktops with VMware on Cloud.
In the conversion phase, we highlighted the key benefits of the solution: agility, on-demand scalability, security, and cost reduction. Then, we supported the nurturing phase via email to increase engagement and boost participation in the event with a practical approach, anchored in real-world cases applicable to daily business operations.
Together,we achieved amazing results
With a well-executed MDF (Marketing Development Funds) campaign in an operation connecting media, landing page, and lead nurturing, we achieved an impressive conversion rate, generated a significant volume of registrations, and reached strong alignment with the desired target profile, reinforcing our ability to execute co-marketing campaigns with a performance-driven focus.
50% of registrations within the desired profile
Breakdown of responses among Directors (111), Managers (109), and Coordinators (92)
701 registrations
3,896 views
17.99% conversion rate
Great campaign! Nearly 19% conversion, with 50% of the leads matching the desired profile.”
Suélen Aguiar Former Marketing Coordinator at Logicalis Brazil
