701 leads generated in a Logicalis MDF campaign in partnership with VMware

How did we do it?

Computer with the campaign landing page open
  • Client Logicalis
    VMware
  • Year 2020
  • Team Jogajunto
  • Service Marketing & Communication

Together, we generated qualified demand

Together, we planned and executed a campaign to promote a webinar on virtual desktops and business continuity, integrating social media attraction, landing page conversion, and email nurturing to transform interest into qualified registrations.

Logicalis needed to promote work continuity solutions in a context where companies sought more agility to provide workstations, keep applications up-to-date, ensure security, and respond quickly to operational changes. The challenge was to translate a technical theme into a clear, relevant, and convincing message to generate real interest and attract the right audience to the conversation.

Laptop with the campaign landing page open

Our solution

Together, we created an attraction, conversion, and nurturing campaign to promote the webinar.

We structured the campaign across the entire lead journey. In the attraction phase, we used social media to drive the audience to a dedicated landing page for the webinar “From anywhere, but not just anyhow,” focused on virtual desktops with VMware on Cloud.

In the conversion phase, we highlighted the key benefits of the solution: agility, on-demand scalability, security, and cost reduction. Then, we supported the nurturing phase via email to increase engagement and boost participation in the event with a practical approach, anchored in real-world cases applicable to daily business operations.

Graph with lead information Mobile phone with the campaign landing page open Young person smiling and looking at a laptop Artwork used to represent the campaigns

Together, we achieved amazing results

With a well-executed MDF (Marketing Development Funds) strategy connecting media, landing page, and nurturing, we achieved a high conversion rate, generated a significant volume of registrations, and reached strong alignment with the desired profile, reinforcing our ability to execute cooperative campaigns with a focus on performance.

  • 50% of registrations within the desired profile
  • Highlights of responses from Analysts (321), Directors (111), Managers (109), and Coordinators (92)
  • 701 registrations
  • 3,896 views
  • 17.99% conversion rate

Let's play together?