Logicalis Sustainability Report reached +35 thousand users on social media
- Client Logicalis
- Year 2024
- Team Jogajunto
- Service ESG Reports
Together, we created an effective awareness campaign to promote the ESG report
Logicalis, a global provider of technology solutions and services, needed to efficiently promote its Sustainability Report. The goal was to increase visibility and engagement with the document, encouraging people to download and read its content.
However, the project presented significant challenges:
- Sustainability reports usually don’t generate much public interest, as they are perceived as institutional materials with little practical appeal or attractiveness;
- The client wanted to avoid making the marketing campaign for the report seem like a commercial or self-promotional action. The concern was to convey the message genuinely and aligned with the company's values.
Our solution
Together, we created strategies to maximize the reach and impact of Logicalis' Sustainability Report.
Our work was guided by the premise that more relevant information, presented in a light and visually appealing way, would increase interest and downloads of the report. We prioritized an informative landing page designed to spark curiosity and encourage reading.
The main actions developed were:
- Designing the report layout, adjusting details to ensure clarity and visual alignment;
- Translation of the report into Spanish, expanding the material's international reach;
- Creation of a trilingual landing page (Portuguese, Spanish, and English) focused on enabling downloads and strategically presenting the report highlights;
- Sponsored media campaign aimed at raising awareness, with targeted actions on LinkedIn and Meta's social networks, reaching a broad and segmented audience;
- Email marketing, reinforcing the promotion and encouraging existing contacts to access the report.
Together, we achieved outstanding results
- Through the actions and materials developed, we delivered an awareness campaign for Logicalis' Sustainability Report that combined creativity, relevant data, and an accessible approach to maximize the results expected by the client.
We achieved impressive results, expanding the reach and generating public interest. In total, the reach was 35,393 users. Check out the individual numbers:
LinkedIn:
- Reach: 17,728;
- Impressions: 42,800.
Meta's social networks:
- Reach: 17,665;
- Impressions: 134,377.
- These numbers reflect the success of the strategy, consolidating Logicalis' positioning as a company committed to sustainability and strengthening its communication with target audiences in different regions and languages.